
Kraken, the first official crypto partner of the 2026 World Cup, is running the "Here We Go! Sweepstakes" contest from June 20 to July 20, 2026. Traders earn one entry per dollar traded on eligible spot and instant trades, with a chance to win 1 full Bitcoin and share $60,000 in BTC among over 100 winners. The contest promotes crypto trading during the tournament, which spans the US, Canada, and Mexico, and highlights Kraken's secure platform and regulatory compliance. Participants must register via Kraken's app and avoid excluded trade types to qualify.