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A Florida banker urged locals to buy Coca-Cola stock in 1919, creating lasting wealth for some Quincy families.

Market News
18 Oct 2026
24/7 Wall Street
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Bullish
A Florida banker urged locals to buy Coca-Cola stock in 1919, creating lasting wealth for some Quincy families.

In 1919, M.W. Munroe, a banker in Quincy, Florida, encouraged farmers and widows to invest in Coca-Cola stock at $40 per share. Over decades, those who held onto the shares saw extraordinary wealth as Coca-Cola grew into a $402 billion company. Quincy was reportedly one of the richest towns per capita by the late 1930s due to these investments. However, much of the town's population did not benefit, and today Quincy remains economically challenged despite this legacy of wealth from early Coca-Cola investments.

The story of Quincy, Florida's early Coca-Cola investors highlights the long-term value of holding KO shares. On Pluang, The Coca-Cola Co K trades at USD 93.90 as of Oct 19, 2026 00:01 WIB, reaching its 52-week high on this date. The stock shows a 1-day gain of 2.07% and offers a dividend yield of 2.26%, with typical investors holding for about 154 days and a buying activity of 58%.

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