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KFC drops Pepsi for Coca-Cola after 40 years, signaling Coke's rising strength over PepsiCo.

Market News
16 Oct 2026
24/7 Wall Street
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Bearish
KFC drops Pepsi for Coca-Cola after 40 years, signaling Coke's rising strength over PepsiCo.

KFC announced it will replace Pepsi with Coca-Cola at about 3,700 U.S. locations starting January 2027, ending a 40-year partnership with Pepsi. While the financial terms were not disclosed, the move highlights Coca-Cola's growing strength in the restaurant sector, especially as PepsiCo faces challenges in its North American drink business. Coca-Cola has recently regained major accounts like Marriott and is seeing volume and earnings growth, while PepsiCo has lowered its profit outlook amid declining U.S. drink volumes. This switch underscores Coca-Cola's stronger market position heading into its October earnings report, while PepsiCo works to stabilize its U.S. operations.

Coca-Cola's market cap stands at $395.83 billion with a dividend yield of 2.3%, compared to PepsiCo's $174.95 billion market cap and higher dividend yield of 4.61% as of Oct 16, 2026 20:11 WIB. On Pluang, Coca-Cola shares are up 0.85% while PepsiCo shares rose 0.72%, reflecting active trading volumes of 19.6 million and 11.6 million respectively. This data highlights Coca-Cola's larger scale and steady investor interest amid its recent gains in major restaurant partnerships.

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