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McDonald's Q2 revenue rises 4% but sales growth slows; analyst sets cautious $286 price target.

Analyst Insights
04 Aug 2026
Stuart Mooney
View Source
Bullish
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McDonald's reported a 4% revenue increase in Q2 but missed analyst expectations with U.S. comparable sales growth slowing to 0.80%, down from 2.50% last year. CEO Chris Kempczinski cited execution lapses and weaker promotions as reasons for the slowdown. Despite this, earnings per share rose 6%, helped by share buybacks and tax benefits, though operating margins were pressured by a 19% rise in administrative costs. Piper Sandler adjusted McDonald's price target to $286, indicating a cautious but positive outlook with a potential 6.98% upside from current prices.

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