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McDonald's misses US sales growth targets due to weak value promotions, names new US leader to boost growth

Company Fundamentals
04 Aug 2026
New York Post
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Bearish
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McDonald's reported weaker-than-expected US sales growth of 0.8% in Q2, below analyst estimates of 1.06%, citing poor execution of value promotions and reduced digital deals that led to fewer visits from loyal customers. CEO Chris Kempczinski acknowledged the company’s strategy was sound but admitted execution lapses hurt performance, particularly among lower-income consumers affected by higher prices. To revive growth, McDonald's appointed Skye Anderson as the new US leader and is restoring digital offers and targeted promotions. Despite the sales miss, adjusted earnings per share beat expectations, and the company is focusing on improving value platforms and marketing to regain traffic.

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