KIKO Milano launches nationwide at Macy's, marking a major U.S. expansion for the Italian beauty brand.

KIKO Milano, Italy's top makeup brand, is expanding into the U.S. through a new partnership with Macy's, starting June 6 at Macy's Herald Square and online. This launch offers nearly 650 products, blending Italian craftsmanship with accessible luxury pricing, aiming to attract U.S. consumers seeking high-quality, trend-driven beauty. Macy's will provide an experiential retail environment with beauty advisors and personalized services like on-site engraving. KIKO plans further U.S. growth with standalone stores in key cities later in 2026.