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Ripple partners with Louisville Basketball, placing XRP logo on court starting 2026-27 season.

Market News
15 Sep 2026
Coingape
View Source
Bullish
Ripple partners with Louisville Basketball, placing XRP logo on court starting 2026-27 season.

Ripple has signed a multi-year partnership with Louisville Athletics, introducing the XRP logo on the basketball court for all home games starting in the 2026-27 season. This deal covers both men's and women's basketball programs and includes extensive branding across the venue and broadcasts. Beyond sports branding, Ripple will sponsor financial and digital asset education programs for student-athletes and the campus community, expanding its presence in college sports and promoting crypto awareness.

XRP is trading at Rp24.900 on Pluang, showing a modest 0.61% gain in the last day. As of Sep 15, 2026 21:25 WIB, its market cap stands at Rp1.587,55 trillion with a 66% buy order activity, indicating steady investor interest.

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