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Apple's App Store head Phil Schiller steps down amid CEO transition and executive departures

Market News
31 Aug 2026
TechCrunch
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Neutral
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Phil Schiller, head of Apple's App Store since 2015, has stepped down but remains at Apple as a Fellow, signaling a gradual exit amid a wave of top executive departures including COO Jeff Williams and Apple Pay head Jennifer Bailey. Schiller led the App Store through a major legal battle with Epic Games over in-app fees, which Apple largely won but had to allow external payment links. Day-to-day App Store operations will now be managed by Carson Oliver, and the division is shifting from marketing to services under Eddy Cue. This leadership shakeup comes as new CEO John Ternus prepares to rebuild Apple's executive team and address ongoing challenges.

More News (AAPL)

Apple CEO Tim Cook steps down after 15 years, succeeded by John Ternus as Apple plans new product launches.

Apple CEO Tim Cook steps down after 15 years, succeeded by John Ternus as Apple plans new product launches.

Tim Cook is stepping down as Apple CEO after 15 years, during which he led the company to historic milestones including becoming the first U.S. company to reach a $1 trillion market cap. He will remain as executive chairman, with John Ternus, Apple's...

Market News
Bullish
4 hours ago
Apple names John Ternus as new CEO as Tim Cook steps down after 15 years

Apple names John Ternus as new CEO as Tim Cook steps down after 15 years

Apple's longtime CEO Tim Cook has stepped down after 15 years, passing leadership to John Ternus, head of hardware. Ternus faces challenges including a tough AI rollout, a global chip shortage causing price hikes, and upcoming major product launches ...

Market News
Neutral
5 hours ago
Salesforce's AI growth and cheaper valuation make it a more attractive bet than Apple despite Apple's record quarter.

Salesforce's AI growth and cheaper valuation make it a more attractive bet than Apple despite Apple's record quarter.

Apple posted a record quarter with strong iPhone and Mac sales, but its earnings beat was partly boosted by tariff refunds. Salesforce also beat earnings expectations, driven by rapid AI monetization through Agentforce and other products, with signif...

Company Fundamentals
Bullish
5 hours ago
Tim Cook steps down as Apple CEO, endorses John Ternus as successor, signaling focus on hardware innovation.

Tim Cook steps down as Apple CEO, endorses John Ternus as successor, signaling focus on hardware innovation.

Tim Cook has stepped down as Apple's CEO, endorsing John Ternus, the senior vice president of hardware engineering, as his successor. Cook emphasized that he is not leaving Apple but transitioning to executive chairman, where he will manage political...

Market News
Bullish
7 hours ago
Apple's new CEO faces challenge of AI strategy relying on licensed tech, debuting Gemini-powered Siri Sept 9.

Apple's new CEO faces challenge of AI strategy relying on licensed tech, debuting Gemini-powered Siri Sept 9.

John Ternus becomes Apple's CEO on Sept 1, inheriting Tim Cook's AI strategy that relies on licensing Google's Gemini AI model to power a rebuilt Siri. This approach contrasts with rivals investing heavily in their own AI infrastructure. Apple's new ...

Market News
Neutral
8 hours ago
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