OptimizeRx Corporation has partnered with PulsePoint to integrate OptimizeRx's authenticated electronic health record (EHR) and e-prescribing media inventory into PulsePoint's programmatic platform. This collaboration aims to reduce fragmentation in healthcare professional (HCP) media buying by allowing marketers to include point of care media within broader omnichannel campaigns more easily. The integration expands programmatic access to OptimizeRx's point of care inventory, increasing PulsePoint's reach to over 1 million healthcare providers. The new offering is expected to be available to advertisers using PulsePoint starting November 2026, enhancing campaign reach, control, and reporting capabilities in healthcare marketing.
The partnership between OptimizeRx and PulsePoint provides context for healthcare media integration. For readers following the health sector, here is Pluang's market snapshot as of Oct 27, 2026 17:43 WIB: out of 150 priced US health stocks, 69 rose and 68 fell. Notable movers include Inovio Pharmaceuticals Inc (INO) at USD 0.90 with a 1-day change of +3.78%, BioNano Genomics Inc (BNGO) at USD 1.12 down 3.45%, and Cronos Group Inc (CRON) at USD 3.41 up 3.02%.
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