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Kalshi gains 3M users and $1.2B volume during 2026 FIFA World Cup surge

Market News
19 Jul 2026
CNBC
View Source
Bullish
pluang ai news

Prediction market platform Kalshi added 3 million new users and saw over $1.2 billion traded on World Cup contracts during the 2026 FIFA World Cup. The surge was driven by global interest in soccer and strategic marketing partnerships, including collaborations with soccer stars and OpenAI. Despite regulatory scrutiny over sports betting equivalence, Kalshi's CEO remains confident in their approach. The company now faces the challenge of retaining these users post-tournament as trading volumes dip on non-game days.

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