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Kalshi gains FIFA World Cup branding via ADI Predictstreet partnership amid $1B daily trading surge

Market News
27 Jun 2026
Crypto news
View Source
Bullish
pluang ai news

Kalshi has secured FIFA World Cup branding exposure through a partnership with ADI Predictstreet, FIFA’s official prediction market partner for the 2026 tournament. This deal enhances Kalshi’s sports presence as its daily trading volume surpasses $1 billion, while the company pursues a $40 billion valuation and challenges Illinois licensing laws. Kalshi’s branding will appear alongside ADI Predictstreet’s across stadiums, TV, and digital platforms starting with the World Cup knockout stage. The partnership also aims to expand prediction markets on ADI’s platform beyond the tournament, supporting Kalshi’s broader strategy to grow in sports and prediction markets globally.

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