K Wave Media shifts $485M from Bitcoin to AI infrastructure, plans rebrand to Talivar Technologies.

K Wave Media has redirected up to $485 million from its previous Bitcoin treasury plan into artificial intelligence infrastructure projects, focusing on data centers and GPU compute operations. This strategic shift, approved by the board, is part of a broader restructuring that includes disposing of its subsidiary Play Co., Ltd. to reduce about $48 million in debt. The company is also considering a corporate rebrand to Talivar Technologies, with shareholder approval expected in July 2026. Following the announcement, K Wave Media's stock price dropped significantly, reflecting market reaction to the new direction.