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JP Morgan maintains overweight rating on Prudential, citing strong cash flow and buyback potential despite market concerns.

Analyst Insights
04 Sep 2026
Proactive Investors
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Bullish
JP Morgan maintains overweight rating on Prudential, citing strong cash flow and buyback potential despite market concerns.

JP Morgan has reaffirmed its overweight rating on Prudential PLC, arguing that the market overreacted to the insurer's first-half 2026 results. While concerns about new business profit growth and tax changes affecting the Mainland China Visitor business in Hong Kong were noted, JP Morgan highlighted that Prudential met or exceeded consensus expectations for profit, earnings, and cash flow. The bank sees potential for improved growth momentum in the second half of 2026 and believes the shares are undervalued compared to peers. JP Morgan also pointed to strong free cash flow and the possibility of increased capital returns, supporting a positive outlook on Prudential's stock.

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