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Apple launches $2,000 foldable iPhone Duo, boosting premium pricing and margins potential.

Market News
14 Sep 2026
Seeking Alpha
View Source
Bullish
Apple launches $2,000 foldable iPhone Duo, boosting premium pricing and margins potential.

Apple introduced the iPhone Duo, its first foldable smartphone, priced at a premium $2,000, significantly higher than previous flagship models. This launch aims to increase Apple's average selling price and margins, potentially enhancing earnings per share and valuation. By expanding its premium iPhone lineup with higher prices, Apple is strategically positioning itself for margin growth and better cost pass-through. Despite a relatively high forward price-to-earnings ratio and modest earnings growth expectations, there is potential for upward revisions in earnings and valuation support over the next year.

Apple shares are trading at USD 333.90 on Pluang as of Sep 14, 2026 20:12 WIB, showing a modest gain of 0.49% for the day. The stock remains close to its 52-week high of USD 340.08, reflecting steady investor interest. With a market cap of $4.85 trillion, Apple continues to be a dominant player in the technology sector.

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