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XRP ads appear on NYC subways as Ripple hosts Swell 2026 with major Wall Street execs in attendance

Market News
27 Oct 2026, 14:01 WIB
Coinpaper
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Bullish
XRP ads appear on NYC subways as Ripple hosts Swell 2026 with major Wall Street execs in attendance

XRP advertisements have been displayed across New York City's subway system coinciding with Ripple's Swell 2026 conference in Manhattan, which gathers over 1,500 attendees including major Wall Street executives. The campaign features prominent XRP logos and the message "Crypto Responsibly," aiming to boost XRP's public presence beyond its usual online audience. The event will discuss institutional XRP ETFs, tokenized securities, and blockchain infrastructure, highlighting growing institutional interest in digital assets. Despite this visibility, XRP's market price remains under pressure below $1.40.

XRP's market cap stands at Rp1.493,08 trillion as of Oct 27, 2026, 18:21 WIB, with a 24-hour trading volume of Rp28,01 trillion on Pluang. Despite the high visibility from Ripple's Swell 2026 event, XRP's price is Rp23.613, showing a modest 1.89% increase in the last day. Pluang data also shows a strong sell sentiment with 84% of order activity leaning towards selling, while typical holders keep XRP for about 72 days.

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