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Amazon Ads and Walmart Connect grow differently, with Walmart's ad business expanding faster on store data.

Market News
16 Oct 2026
24/7 Wall Street
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Bullish
Amazon Ads and Walmart Connect grow differently, with Walmart's ad business expanding faster on store data.

Amazon Ads grew 26% to $19.8 billion driven by search intent and sponsored products, while Walmart Connect grew 43% leveraging in-store traffic and purchase data. Amazon focuses on digital shelf ads and premium video content, including live sports, whereas Walmart capitalizes on physical store data and omnichannel transactions. Walmart's ad growth outpaces its e-commerce, supported by its large customer base and marketplace expansion. Amazon extends ads beyond its platform to partners like Netflix and Spotify, funding AI investments. The competition hinges on which model—Amazon's scale or Walmart's growth—will dominate retail advertising in the future.

Amazon.com Inc (AMZN) shares are trading at USD 254.39, down 0.15% on Pluang, while Walmart Stores Inc (WMT) is up 0.37% at USD 118.31 as of Oct 16, 2026 19:42 WIB. AMZN holds a market cap of $2.75 trillion with typical hold time of 127 days on Pluang, whereas WMT has a market cap of $935.15 billion and a shorter hold time of 101 days. This data highlights the differing investor engagement with these retail giants amid their advertising growth strategies.

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