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Amazon exec Panos Panay says failure is essential for startup success and learning.

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15 Oct 2026
TechCrunch
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Amazon exec Panos Panay says failure is essential for startup success and learning.

Amazon's Panos Panay, speaking at TechCrunch Disrupt, emphasized that failure is a necessary step in building successful products. Drawing from his 19 years at Microsoft and the costly Surface RT failure, he advised founders to embrace failure, learn from mistakes, and adapt their vision without giving up. Panay highlighted that failure is not a single event but a series of decisions, and success comes from harvesting lessons and adjusting direction slightly rather than abandoning the vision entirely. This mindset helps startups move faster and innovate despite setbacks.

Amazon shares trade at USD 254.50 on Pluang as of Oct 16, 2026 03:22 WIB, showing a slight gain of 0.17%. The stock's 52-week range is between USD 198.79 and USD 284.02. Investors hold Amazon for an average of 127 days, with a balanced order activity of 54% sell and 46% buy.

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