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Omnicom Media named global media agency for IBM across multiple regions starting July 1.

Market News
29 Jun 2026
PRNewsWire
View Source
Bullish
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Omnicom Media has been appointed as the global media agency of record for IBM, covering media planning and buying in the Americas, EMEA, Japan, and APAC. This expands their existing partnership in EMEA, highlighting Omnicom's expertise in integrating global and local markets and leveraging AI and automation. The collaboration aims to create connected, data-driven media strategies to support IBM's growth. The appointment takes effect on July 1, 2026.

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