Ferrari app boosts fan engagement 35% with new AI features for 2026 F1 season

IBM and Ferrari have enhanced the Scuderia Ferrari app with new AI-powered features like quizzes, race predictors, and an AI Companion to deepen fan engagement. Since its relaunch in May 2025, the app has seen a 35% increase in downloads and a 56% rise in race-day active users. These updates aim to bring Ferrari's nearly 400 million global fans closer to the team and drivers during the 2026 Formula 1 season. IBM plans to continue adding features throughout the year to maintain and grow fan interaction.