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Ferrari app boosts fan engagement 35% with new AI features for 2026 F1 season

Market News
01 May 2026
PRNewsWire
View Source
Bullish
pluang ai news

IBM and Ferrari have enhanced the Scuderia Ferrari app with new AI-powered features like quizzes, race predictors, and an AI Companion to deepen fan engagement. Since its relaunch in May 2025, the app has seen a 35% increase in downloads and a 56% rise in race-day active users. These updates aim to bring Ferrari's nearly 400 million global fans closer to the team and drivers during the 2026 Formula 1 season. IBM plans to continue adding features throughout the year to maintain and grow fan interaction.

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