Harley-Davidson unveils 'Back to the Bricks' plan to boost profits and grow by 2027.

Harley-Davidson announced its new strategic plan, 'Back to the Bricks,' aimed at restoring performance and driving profitable growth by leveraging its iconic brand and dealer network. The company targets over $350 million in EBITDA for 2027, with goals including mid-single-digit growth in retail units and parts, a 25-30% gross margin, and improved dealer profitability. This plan focuses on recapturing market share, cost control, and strengthening management to build long-term value for shareholders and dealers. A webcast is scheduled to discuss the strategy and first quarter 2026 results.