Harley-Davidson raises 2026 sales and profit guidance after Q2 growth in motorcycle shipments and retail sales.

Harley-Davidson reported a 9% increase in global motorcycle shipments and a 3% rise in North American retail sales in Q2 2026, driving a 6% revenue increase for its motorcycle division. Despite a 26% net income decline due to changes in its financial services segment, the company improved its operating margins and reduced dealer inventory by 17%. Harley-Davidson raised its full-year 2026 guidance for retail sales, wholesale shipments, and operating income, reflecting confidence in its strategic initiatives and market share gains. The company continues to invest in electric motorcycles through LiveWire, which saw a 52% revenue increase but remains unprofitable.