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Google launches premium-priced screen-less Fitbit Air tracker in India at ₹13,999

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30 Sep 2026
TechCrunch
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Neutral
Google launches premium-priced screen-less Fitbit Air tracker in India at ₹13,999

Google has introduced the screen-less Fitbit Air fitness tracker in India, priced at ₹13,999, positioning it as a premium device compared to its $99 price in the U.S. The Fitbit Air offers comprehensive health tracking features such as 24/7 heart rate and rhythm monitoring, blood oxygen levels, and sleep tracking. Its screen-less design targets users seeking distraction-free health gadgets amid growing interest in such devices. Despite the premium price and strong brand backing, the device may face challenges in India's small 5% screen-less wearable market share. The Fitbit Air is available from October 2 with a free three-month Google Health premium membership included.

Alphabet Inc, the parent company of Google, holds a massive market cap of $4.15 trillion as of September 30, 2026, 21:41 WIB, reflecting its dominant position in the tech sector. On Pluang, GOOGL shares are up 2.31% for the day, trading at USD 348.81 with a dividend yield of 0.26%. The launch of the Fitbit Air in India adds to Google's portfolio of health tech products, potentially influencing investor interest given the company's strong buy sentiment on Pluang at 86% as of the same time.

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