Goodyear launches 'Fast Is In Us' campaign to boost Eagle tire's performance legacy globally.

Goodyear has launched a global campaign called 'Fast Is In Us' to celebrate and reinforce the legacy of its Eagle performance tire family. Debuting at the Kentucky Derby, the campaign aims to position Eagle as the top choice for performance drivers by emphasizing the brand's heritage, engineering, and authentic driving experience. The campaign will run globally across various media and major motorsport events, highlighting Goodyear's commitment to premium products and leadership in the performance tire category. This multi-year effort seeks to strengthen Goodyear's market presence and connect deeply with car enthusiasts worldwide.