GEN Korean BBQ expands CPG product line with specialty drinks at BevMo stores in California

GEN Restaurant Group, owner of GEN Korean BBQ, announced the expansion of its consumer packaged goods (CPG) line, including adult beverages like Soju, into BevMo, the leading beverage retailer on the U.S. West Coast. This move introduces a variety of Korean snacks and drinks, such as collagen-rich beverages and flavored Soju, to a wider audience through over 166 BevMo stores and online sales. The partnership aims to capitalize on the growing global demand for Korean cuisine and culture, enhancing GEN's market presence and supporting its growth strategy in specialty beverage retail across California.