GameStop reopens select stores as insiders invest $20M in stock, shifting sales toward collectibles.

GameStop announced it will reopen select stores starting September 11 after closing many locations to cut costs. This move coincides with company insiders, including CEO Ryan Cohen and board member Alain Attal, investing over $20 million in GameStop stock. The retailer's sales are increasingly driven by collectibles, which now make up 45.1% of net sales, up from 29% in fiscal 2025, reflecting a 57% growth in collectibles sales year-over-year. This strategy shift and insider buying signal renewed confidence in GameStop's evolving business model.

GameStop shares are trading at USD 21.91, up 3.57% as of September 15, 2026, 02:03 WIB on Pluang. This price movement comes shortly after the company announced plans to reopen select stores and insiders invested over $20 million in the stock. The stock remains well below its 52-week high of USD 27.69 but above its 52-week low of USD 17.87, reflecting ongoing market interest in the retailer's evolving business model.