Fox News CEO Lachlan Murdoch acknowledged viewer fatigue as the midterm election cycle winds down, comparing it to the 2006 midterms during a second-term presidency. Despite a year-over-year ratings decline in October, with primetime down 28% and total day down 27%, Murdoch emphasized that viewers are not switching to rival channels like MSNBC or CNN but are simply watching less TV overall. The company reported strong quarterly results with a 47% jump in ad revenue, boosted by political ads, the FIFA World Cup, and Tubi. Fox News remains the cable news leader and Murdoch expressed confidence in navigating through the current viewer fatigue phase.
Fox News CEO Lachlan Murdoch's comments on viewer fatigue come as Fox Corp Class A (FOXA) shares rose 3.97% to USD 65.75 on Pluang. For readers following the media sector, here is Pluang's market snapshot as of Nov 02, 2026 20:02 WIB: out of 57 priced US media stocks, 28 rose and 18 fell today. Other notable movers include EchoStar Corporation (ECHO) up 4.19% at USD 101.00 and Live Nation Entertainment (LYV) up 3.04% at USD 183.30, with typical hold times ranging from 12 to 73 days on Pluang.
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