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Ford commits to protecting vehicle data with new privacy promise and customer control tools

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02 Nov 2026, 13:00 WIB
TechCrunch
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Bullish
Ford commits to protecting vehicle data with new privacy promise and customer control tools

Ford has introduced a "privacy promise" to safeguard vehicle data and give customers control over what they share, ahead of launching new connected electric vehicles. The company also launched a website to educate users on data collection, usage, and privacy settings. This move aims to build trust amid growing concerns over data privacy in connected cars, contrasting with competitors who have faced legal issues for data misuse. Ford emphasizes that data will not be sold or used for advertising but to improve vehicle features and future technology development.

Ford Motor Company shares are trading at USD 12.29 on Pluang as of Nov 02, 2026 18:11 WIB, showing a modest 0.53% increase for the day. This price is closer to the 52-week low of USD 11.21 than the high of USD 17.44, indicating the stock is still well below its peak over the past year. Investors on Pluang typically hold Ford shares for about 106 days, with a dividend yield of 4.9%.

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