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Ford's global market share declines sharply, struggling in Europe and losing ground in the US.

Market News
23 Oct 2026
24/7 Wall Street
View Source
Bearish
Ford's global market share declines sharply, struggling in Europe and losing ground in the US.

Ford is facing significant challenges globally, with its market share slipping notably. In the US, Ford's sales fell 8.6% in the first nine months of 2026, losing its position as the second-largest brand to Toyota. In Europe, Ford's market share dropped below 3%, with unit registrations down 17.6%, trailing behind competitors like Hyundai and China's BYD. The decline in key growth markets signals tough times ahead for Ford, as it struggles to expand outside its home market.

Ford shares are trading at USD 11.49 on Pluang as of Oct 23, 2026 21:41 WIB, down 3.77% in the last day. The stock's market capitalization stands at $47.61 billion, reflecting investor caution. Pluang order activity shows a full 100% sell sentiment, highlighting bearish sentiment among users.

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