
Expedia Group and Booking Holdings, leaders in the global online travel market, reported strong Q2 results with improved efficiency and raised guidance. Expedia offers a more attractive valuation with an 11.8% free cash flow yield and a forward P/E under 10, compared to Booking's 6.6% yield. Both companies are recommended as buy investments, with a suggested portfolio split favoring Expedia 60% and Booking 40%, while keeping an eye on geopolitical and AI-related risks.