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E.l.f. Beauty reinvests $50M tariff refund to boost global growth and raises full-year revenue forecast

Company Fundamentals
06 Aug 2026
Forbes
View Source
Bullish
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E.l.f. Beauty reported a 36% revenue increase to $479.4M in Q1 FY27, doubling earnings forecasts thanks to a $50M tariff refund. The company plans to reinvest this windfall to enhance pricing and marketing, aiming to strengthen its value proposition and expand customer base globally. It also raised its full-year revenue guidance and expanded into Europe and Brazil, while acquiring premium skincare brand Rhode to diversify its portfolio. This strategy prioritizes long-term market share growth over short-term profits.

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