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Consumers boost hobby spending despite rising prices, driven by older millennials and shifting leisure trends.

Market News
28 Sep 2026
Fox Business
View Source
Neutral
Consumers boost hobby spending despite rising prices, driven by older millennials and shifting leisure trends.

Bank of America Institute reports that American consumers are spending more on hobbies despite higher costs, a trend dubbed "funflation." Spending on hobbies like arts, crafts, and outdoor activities rose 7.9% year over year in August, outpacing transaction growth. Older millennials lead this spending, likely due to hobbies for themselves and their children, while Gen Z focuses more on gaming and less on outdoor recreation. This shift reflects consumers balancing away from pricier travel due to rising fuel costs, favoring more affordable leisure activities.

The hobby economy and 'funflation' show American consumers spending more on leisure despite rising costs. For readers following consumer cyclical stocks, here is Pluang's market snapshot as of Sep 29, 2026 01:12 WIB: out of 112 priced US stocks, 51 rose and 59 fell. Notable movers include Gogoro Inc (GGR) with a 1-day change of +5.90% and 100% sell order activity, Quantumscape Corp (QS) down -5.80% with 97% buy orders, and Aterian Inc (ATER) down -5.32% with 60% sell orders. Typical hold times range from 14 to 36 days on Pluang.

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