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eBay completes acquisition of Depop to boost its fashion resale market and engage younger buyers.

Company Fundamentals
30 Jul 2026
PRNewsWire
View Source
Bullish
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eBay has finalized its acquisition of Depop, a popular fashion resale marketplace favored by Gen Z and Millennials. This move strengthens eBay's position in the $10 billion annual fashion category by combining Depop's vibrant community and affordable fashion inventory with eBay's global scale and technology. Depop will continue to operate independently, preserving its unique brand and user experience, while benefiting from eBay's resources to accelerate growth and promote circular fashion. The acquisition aims to expand eBay's reach among younger consumers and enhance the overall buyer and seller experience in consumer-to-consumer commerce.

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