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Jefferies cuts eBay target to $75, citing EBITDA pressure and slowing ad growth

Market News
21 Sep 2026
Proactive Investors
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Bearish
Jefferies cuts eBay target to $75, citing EBITDA pressure and slowing ad growth

Jefferies downgraded eBay to 'Underperform' and lowered its price target to $75 from $80 due to expected earnings pressure and slowing advertising revenue growth. The broker cut its 2027 and 2028 EBITDA estimates below consensus, highlighting a trend of declining underlying EBITDA since 2019. Advertising growth, which previously masked profitability issues, is expected to slow in 2027, while eBay's increasing reliance on lower-margin initiatives may further weigh on profits. Upcoming Q3 results could trigger further negative sentiment as eBay typically provides forward guidance then.

eBay's market cap stands at $49.77 billion as of September 22, 2026, with a dividend yield of 1.11%. The stock price on Pluang is $108.20, down 3.25% on the day, reflecting some of the negative sentiment noted in the article. Trading volume is 20,887,211 shares, and the typical hold time for investors on Pluang is 133 days, indicating moderate-term interest in the stock as of the same date and time.

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