DraftKings introduced Crown Cash, a new rewards currency that simplifies how customers view and redeem loyalty rewards in dollars across its platforms, including Casino, Sportsbook, and Daily Fantasy Sports. This move supports DraftKings' strategy to unify its services into a super app, enhancing user experience and engagement. The company also revamped its loyalty program with new bonuses and boosts to offer personalized benefits. This initiative aligns with DraftKings' growth as a comprehensive sports commerce platform, expanding into prediction markets and increasing user activity.
DraftKings CEO Jason Robins highlighted strong early NFL season performance with a 15% increase in handle growth and renewed iGaming market share gains. The company remains on track to achieve about $1 billion in adjusted EBITDA for 2026, with expect...
Former DraftKings employees revealed the company used AI and data science to identify gamblers likely to lose more and targeted them with promotional offers to increase wagers. This strategy, based on a measure called “elasticity,” aimed to maximize ...
