DraftKings introduced Crown Cash, a new rewards currency that simplifies how customers view and redeem loyalty rewards in dollars across its platforms, including Casino, Sportsbook, and Daily Fantasy Sports. This move supports DraftKings' strategy to unify its services into a super app, enhancing user experience and engagement. The company also revamped its loyalty program with new bonuses and boosts to offer personalized benefits. This initiative aligns with DraftKings' growth as a comprehensive sports commerce platform, expanding into prediction markets and increasing user activity.
DraftKings is under significant pressure as newer prediction markets like Polymarket, Kalshi, and Robinhood's super app outpace its traditional sportsbook offerings. Despite a brief rebound in Q2, DraftKings shares have fallen about 30% year-to-date ...
DraftKings reported Q2 revenue and earnings below expectations, with revenue down 4.48% and adjusted EPS missing by 53%. Despite this, its new Predictions platform is growing rapidly, with annualized volume jumping from $2.3 billion to $11 billion an...
