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DraftKings upgraded to bullish as strong customer growth offsets revenue misses and tax fears ease

Analyst Insights
11 Sep 2026
Seeking Alpha
View Source
Bullish
DraftKings upgraded to bullish as strong customer growth offsets revenue misses and tax fears ease

DraftKings has been upgraded from neutral to bullish following robust customer growth of 73% year-over-year and an 8% reduction in customer acquisition cost in Q2. Despite missing revenue and margin targets, the company showed strong handle gains and rapid expansion in its Predictions segment. The key factor moving forward is expense discipline, as high sales and marketing costs could delay profitability. Risks remain from tax uncertainties, regulatory challenges in Predictions, and competitive pressures on margins and earnings per share.

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