DraftKings has replaced its multiple rewards points systems with Crown Cash, a single dollar-denominated currency that customers can earn and spend seamlessly across its sportsbook, casino, lottery, and new predictions market within its expanding Super App. This change simplifies the user experience by providing a consistent and easy-to-understand rewards currency instead of separate points systems. The company also integrated responsible gaming tools like budget limits and self-exclusion into the rollout, aiming to help customers make informed choices. Crown Cash supports DraftKings' goal to unify its offerings into one connected platform while tailoring rewards to individual preferences using customer data.
