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DraftKings downgraded to Hold by Argus amid rising costs and market share loss despite strong Q4.

Analyst Insights
24 Aug 2026
24/7 Wall Street
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Bearish
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DraftKings shares have fallen over 26% this year, prompting Argus to downgrade the stock from Buy to Hold due to high customer acquisition costs, rising state gaming taxes, and strong competition. Despite a strong Q4 with revenue up 43% and the company's first GAAP net profit in 2025, Argus is concerned about the costs and risks related to DraftKings Predictions, a new event contracts platform. Tax increases in key states and rising short interest add to the uncertainty. While other analysts remain mostly positive with a consensus price target of $34.11, Argus's caution highlights the execution risks and cost pressures ahead for DraftKings.

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