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Desjardins upgrades Rogers Communications to Buy on product expansion and exclusive NHL content deals.

Analyst Insights
14 Sep 2026
Alex Lavoie
View Source
Bullish
Desjardins upgrades Rogers Communications to Buy on product expansion and exclusive NHL content deals.

Desjardins upgraded Rogers Communications from Hold to Buy, citing its expansion with Apple’s latest devices like the iPhone 18 and new Apple Watches. Rogers is also enhancing its media offerings by adding exclusive Sportsnet+ NHL games and securing a 12-year NHL sublicensing deal with Quebecor, boosting customer retention and media presence. These moves position Rogers for growth in the competitive telecom and media markets by attracting customers and ensuring stable content access.

The story on Rogers Communications provides context for readers following telecom and media companies. For readers following Consumer Cyclical-sector US stocks on Pluang, here is the market snapshot as of Sep 14, 2026 20:02 WIB: out of 105 stocks, 40 rose and 54 fell. Notable movers include Asana Inc. (ASAN) up 5.36% at USD 9.24, VF Corp (VFC) down 3.04% at USD 12.77, and Ferrari NV (RACE) down 2.95% at USD 401.58.

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