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Comscore expands Proximic integration with Magnite's SpringServe for privacy-focused CTV ad targeting.

Market News
28 Oct 2026, 15:00 WIB
GlobeNewsWire
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Bullish
Comscore expands Proximic integration with Magnite's SpringServe for privacy-focused CTV ad targeting.

Comscore has deepened its partnership with Magnite by integrating Proximic's AI-driven Predictive Audiences into Magnite's SpringServe platform, enhancing contextual and ID-free targeting for Connected TV (CTV) advertising. This integration allows publishers to unlock new demand and advertisers to scale privacy-compliant campaigns across premium CTV inventory, including innovative ad formats like pause ads. Early adopters like Future Today leverage this technology to combine first-party data with contextual signals, enabling precise and scalable audience targeting for seasonal campaigns. This move addresses the challenge of connecting premium content with advertiser demand while maintaining user privacy in the growing CTV market.

Proximic by Comscore's integration expansion in Magnite's CTV ecosystem is the story context. For readers following the Technology sector, here is Pluang's market snapshot as of Oct 28, 2026 18:01 WIB: out of 150 priced US stocks, 60 rose and 82 fell. Notable movers include Marqeta Inc (MQ) at USD 19.35 with a 7.26% increase and 100% buy order activity, F5 Inc (FFIV) at USD 428.00 down 6.83% with 100% buy order activity, and Micron Technology (MU) at USD 970.00 up 4.44% with 76% sell order activity.

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