Investment
Features
FeesSafety
Academy
More
Pluang+

Colgate plans to sell Softsoap, Irish Spring, and Speed Stick to focus on oral and pet care growth.

Market News
14 Sep 2026
24/7 Wall Street
View Source
Bearish
Colgate plans to sell Softsoap, Irish Spring, and Speed Stick to focus on oral and pet care growth.

Colgate-Palmolive is reportedly looking to sell its Softsoap, Irish Spring, and Speed Stick brands as part of a strategic shift to concentrate on higher-growth oral and pet care sectors. The company has hired Goldman Sachs to manage the sale process, but no buyer has been confirmed yet. Potential buyers include private equity firms, while major consumer goods companies seem unlikely due to strategic or financial constraints. The sale proceeds are expected to fund premium innovation and help address challenges in Colgate's North American business, which is undergoing a long-term turnaround.

More News (CL)

banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App