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Coldwell Banker launches 'The Letter' campaign celebrating 120 years of homes shaping family lives.

Others
14 Sep 2026
PRNewsWire
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Coldwell Banker launches 'The Letter' campaign celebrating 120 years of homes shaping family lives.

Coldwell Banker Real Estate LLC has launched a new national advertising campaign called 'The Letter' during the 2026 football season on a streaming service. The campaign celebrates the brand's 120th anniversary by telling the story of one family living in the same home across three generations, highlighting the emotional value of homes beyond their market price. The campaign includes a 60-second main spot and shorter 15-second clips, emphasizing the life moments that make a house a home. This initiative reflects Coldwell Banker's long history of helping families find homes where their lives unfold, reinforcing the emotional connection people have with their living spaces.

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