Celsius sued for misleading health claims on energy drinks, accused of 'health-washing' consumers.

Celsius, a major energy drink company, faces a class-action lawsuit alleging it misled consumers with vague health claims like "accelerates metabolism" and "burns body fat." The suit, filed by Annabelle Nielsen in Washington, argues that these claims led to economic losses as consumers would have chosen cheaper products if aware the benefits were false. Celsius markets its drinks as fitness-oriented with ingredients like ginger and green tea extract but includes disclaimers in small print about the need for diet and exercise. The company defends its claims citing peer-reviewed studies and regulatory approvals, while investigations continue, including one by Texas authorities over marketing to teens.

The lawsuit against Celsius for alleged misleading health claims comes as the stock trades near its yearly low. On Pluang, CELH shares are priced at USD 27.88, down 0.36% as of Oct 30, 2026 03:21 WIB. The stock's market cap stands at $7.08 billion, with a nearly even split in order activity at 49% sell and 51% buy, reflecting cautious investor sentiment.