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Cadbury launches "There's Magic in More" campaign with a crystal clutch debut at NY Fashion Week.

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10 Sep 2026
PRNewsWire
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Bullish
Cadbury launches "There's Magic in More" campaign with a crystal clutch debut at NY Fashion Week.

Cadbury has launched its largest U.S. campaign, "There's Magic in More," celebrating generosity and sharing through chocolate. The campaign debuted at New York Fashion Week with a collaboration with fashion brand LUAR, featuring a limited-edition crystal-covered insulated clutch designed to hold Cadbury XL Bars. Only five clutches were made, symbolizing the brand's message that a little extra thought and generosity can make moments magical. The campaign includes storytelling, social events, and a sweepstakes to engage consumers in acts of generosity.

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