Byrna Technologies has selected Acceleration Partners to enhance its influencer and affiliate marketing efforts. The partnership aims to build a broader social creator network focusing on Instagram, Facebook, and YouTube, targeting diverse audiences to promote Byrna's personal safety products. Acceleration Partners will also relaunch and expand Byrna's affiliate program to improve customer acquisition measurement across Byrna.com and Amazon. This initiative is expected to roll out in phases ahead of the 2026 holiday season, complementing Byrna's existing marketing channels and aiming to increase engagement and sales.

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Byrna Technologies to acquire HERO Defense Systems assets, expanding less-lethal personal defense product range.

Byrna Technologies has entered a definitive agreement to acquire most assets of HERO Defense Systems, adding compact, everyday-carry less-lethal personal defense products to its portfolio. This acquisition broadens Byrna's offerings to include smalle...

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Byrna Technologies partners with Acceleration Partners to expand influencer network and relaunch affiliate marketing.

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Byrna Technologies to acquire HERO Defense Systems assets, expanding less-lethal personal defense product range.

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Byrna Technologies partners with Acceleration Partners to expand influencer network and relaunch affiliate marketing.

More News (BYRN)

Byrna Technologies to acquire HERO Defense Systems assets, expanding less-lethal personal defense product range.

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