Byrna Technologies Q3 2026 revenue drops 46% amid strategic shifts, but margin improves to 65% excluding tariffs.

Byrna Technologies reported a 46% year-over-year revenue decline to $15.3 million in Q3 2026, driven by lower e-commerce sales and slower dealer reorders after strong early-year restocking. Despite the revenue drop, gross margin improved to approximately 65% excluding a one-time $2.3 million tariff refund, due to manufacturing efficiencies and a shift to higher-margin products. The company completed the acquisition of HERO Defense Systems, expanded marketing efforts, and outsourced ammunition production to boost profitability. Byrna is focused on growing brand awareness, expanding distribution, and improving operational efficiency ahead of the holiday sales season, expecting sequential improvement and long-term growth potential in the less-lethal personal defense market.

Byrna Technologies holds a market cap of $94.79 million on Pluang as of Oct 08, 2026 19:17 WIB, with a trading volume of 807,358 shares and a typical hold time of 16 days. The stock price is currently USD 3.80, down 6.17% on the day, while Pluang order activity shows a strong buying interest at 89%. This trading activity comes as the company navigates a revenue decline but focuses on operational improvements and growth strategies.