
Burger King has reclaimed its position as the second-largest U.S. burger chain, surpassing Wendy’s after six years. Burger King’s U.S. same-store sales rose 8.5% in Q2, driven by restaurant upgrades, marketing, and a revamped Whopper. Meanwhile, Wendy’s saw a 7% decline in same-store sales, marking its sixth consecutive quarter of decline amid leadership changes and rising costs. McDonald’s remains the dominant market leader with about 48% share, while Wendy’s and Burger King hold roughly 11.4% and 10% respectively. Burger King aims to convert new customers into regulars, while Wendy’s new CEO plans a turnaround focusing on menu quality, marketing, operations, digital experience, and franchise economics.