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XRP logo to be permanently displayed on Louisville basketball court in new Ripple deal

Market News
15 Sep 2026
Bitcoin
View Source
Bullish
XRP logo to be permanently displayed on Louisville basketball court in new Ripple deal

Ripple has signed a multi-year partnership with the University of Louisville to place the XRP logo permanently on the basketball court at the KFC Yum! Center, home to both men’s and women’s basketball teams. The deal includes additional branding across the arena, broadcasts, and digital platforms, along with support for financial and technology education at the university. This partnership expands Ripple’s growing presence in U.S. college sports, following similar agreements with Florida and Kansas. The move highlights Ripple’s strategy to combine brand exposure with educational initiatives in major college sports programs.

XRP is trading at Rp22.813 on Pluang as of Sep 16, 2026 07:41 WIB, showing a notable 8.78% decline in one day. Despite this drop, XRP maintains a substantial market cap of Rp1.427,15 trillion and a high 24-hour trading volume of Rp114,8 trillion. The platform data also reveals a strong selling sentiment with 71% of orders being sell orders, contrasting with the 29% buy activity, while typical holders keep XRP for about 71 days.

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