Bilibili repurchases $100M of shares in six months under $300M buyback plan

Bilibili Inc. has repurchased 4.8 million shares costing about $100.1 million in the first half of 2026 as part of its two-year $300 million share repurchase program started in June 2026. This buyback reflects the company's confidence in its value and aims to enhance shareholder returns. The program is ongoing, with a total of 1.9 million shares repurchased for $31.3 million as of June 30, 2026. Bilibili continues to focus on its core mission of serving young Chinese audiences with diverse video content.