Bath & Body Works opens first Feel Good store to simplify fragrance shopping experience

Bath & Body Works launched its first Feel Good concept store in Charlotte, North Carolina, designed to make fragrance discovery easier with a simplified layout, clearer product info, and interactive testing stations. This new store format reflects consumer feedback and is part of the brand's Consumer First Formula strategy to enhance shopping by focusing on navigation, product benefits, and personalized fragrance recommendations. Two more stores will open in Columbus, Ohio, and Miami, Florida, this fall as the company tests and refines this innovative retail experience. The concept aims to create a warm, inviting environment that encourages customers to explore and connect with Bath & Body Works products more easily.

Bath & Body Works Inc (BBWI) shares are trading at USD 21.45 on Pluang, down 0.72% in the past day. The stock has a market cap of $4.36 billion and a dividend yield of 3.7%. This data is as of Oct 23, 2026 20:12 WIB.