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Baidu's AI now drives over 50% of revenue, but legacy search faces disruption; HOLD rating maintained.

Company Fundamentals
26 Aug 2026, 17:10 WIB
Seeking Alpha
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Neutral
Baidu's AI now drives over 50% of revenue, but legacy search faces disruption; HOLD rating maintained.

Baidu has transformed into an AI-driven company, with AI contributing more than half of its total revenue since Q1 2026. Despite this growth, the legacy search business is under threat from AI disruption, and the AI infrastructure segment faces strong competition. The company’s autonomous driving unit, Apollo, shows future potential but faces regulatory and operational challenges that cloud its monetization prospects. The current valuation suggests limited upside, leading to a HOLD rating on Baidu stock.

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